The corporate image (CI) and homepage of HBI, a subsidiary of Gene Matrix, have been reorganized.

In line with the trend of the global market, where design is recognized as a key factor in strengthening corporate competitiveness, HBI announced its design management and announced a new corporate image (CI) to leap forward as a global brand.

The slogan “Healthcare Innovation” implicitly expresses human-centered, global, and future-oriented values to add value to human health.

The color represented by the logo (HBI Blue) represents the innovation, human-centeredness, and creative company of Bio Technology.

We have opened Korean and English versions of our homepages so that global customers around the world can more easily access more than 100 types of diagnostic products and company information. The Spanish version is also scheduled to open in December 2013.

With the launch of this CI and website, HBI will do its best to actively target the global market in the field of in vitro diagnostic medical devices while making more efforts to research and development to improve human health.